Print Design, Student Awards
In 2016 I took part in the YCN Student Awards choosing to undertake the Fedrigoni Papers brief. The objective was to advertise Fedrigoni's new space within The London Graphics Centre, introducing new and existing customers to the retail branch.
My solution is a paper ruler 1.5 metres in length that folds down to the size of an A4 sheet. The ruler would live on the desks of designers and students as a visual aid when communicating an idea to a client or to help failitate a design decision. On one side paper sizes A and B, 0 to 10 is displayed and on the reverse everyday size expressions add comedy to the tool.