BRANDING, PRINT, PACKAGING, STUDENT WORK
B.A.M. is the studio name of David McKendrick former Creative Director at Esquire Magazine and Lee Belcher former Art Director at Wallpaper Magazine. The brief was to create a brand extension of the studio taking into account the studio's past work, current clients and founding partners. Having researched the founders heavily I found photographs of their new office furniture created by Dean Edmonds a Hackney based designer, this felt like a good direction with Lee's history at Wallpaper and David's apartment in The Barbican kited out with Vitra shelving systems which showed an interest in other forms of design.